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Since before the launch of the Wii, I've been trying to convince people to stop paying attention to this guy.

I've explained quite a few times... he's a professional analyst, which means he produces analyses for companies. The stuff he releases publicly is stuff that is either of no value to companies or entirely fabricated for public release. Every comment, every prediction he releases publicly is being done separately from his job as an analyst.

Indeed, it's not analysis at all - it's PR, and I've no doubt that he's being paid to do it by one of the publishers. I'm fairly confident it isn't Nintendo, Microsoft, Sony, or EA. I'm not 100% sure about Activision, but I'm leaning towards it not being them, either. And the frustrating thing is that his comments and his "predictions" get coverage by the gaming media every time, despite the fact that he's wrong far more often than he is right, with the exception of things where anybody could see it coming. He's wrong far more often than any other "analyst" that releases any comments publicly.

So please, everyone, learn from that Simpsons Halloween episode, and "just don't look".