Xbox One Sales More Than Double in June with New $399 Option and Unveiling of Holiday Games Lineup

[sales2099]

Euphoria14 said:

sales2099 said:

Actually it is mostly the price. It just needs to be cheaper, because that was how 360 thrived last gen and if people believe X1 is weaker, then the price should reflect that perception to compensate, not have price parity with a technically superior console. 

What would they do though? Drop to $300-$350 and take on big losses? That wouldn't make investors happier with the xbox than they already are not.

They need to find a way to make it appear of better value without further cutting the price. $400 & bundle a couple of retail titles would be a start.

Ya a Forza 5/Titanfall bundle would be nice, but Sony can easily do a bundle of their own. $350 would be a sweet spot. I personally don't count the $399 sku as a price cut, merely a debundling what should have been available day 1. In the end, prospective shoppers see the base price difference as a factor. Let's not forget 360 is very much profitable and has been offsetting X1 losses so far.