Xbox One Sales More Than Double in June with New $399 Option and Unveiling of Holiday Games Lineup

[Arkaign]

CGI-Quality said:

Arkaign said:

Double a 4 week month with a 5 week month + considering May was widely regarded as a 'throwaway' month due to the VERY early pre-announcement of the $399 SKU, actually is pretty terrible.

Compare the weekly sales to April. If 160k is correct, nothing has changed beyond about ~10%.

If it also turns out that most of the bump was accounted for in the first few days (pent up buyers who waited out May for the $399 SKU availability), then July could be considerably worse. At or below the ~28k/week of April again. In a 4 week month, means ~112k.

I'm taking the grass is greener approach. :)

32,000/week in the US is good?

If that keeps up, the gap will be 1M+ pretty damn quick (Destiny boost upcoming, Amazon shows preorders are massive for that, so we should see a ludicrous September from built-up sales combining with the usual buyers). 

Basically the best case scenario is this :

There was ZERO pent-up demand for the $399 SKU, what happened was purely new baseline achieved of 32,000 week.

Why do I say that? If there was a demand bubble on June 9th for the $399 SKU, and a lot were sold (like everyone seems to agree on), then the actual numbers are probably closer to this :

Week 1 (pre-$399) 15,000

Week 2 ($399 week) 75,000

Week 3 25,000

Week 4 22,500

Week 5 22,500