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In 2009 with the launch of mega-blockbuster PS3 exclusives: GT 5 and FF XIII. Both of those games will sell a huge amount of consoles at the attractive price of $299 US. By the end of 2009 PS3 to be reduced to $249 US, further increase console sales with more games being released on PS3. Another price cut to follow late 2010 dropping down to $199 US, increasing sales again.