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rocketpig said:
Sony will need to be well under $200 in 2010 if they want to compete.

By that time, MS will be able to launch a new Blu-ray Xbox that will smash the PS3 power-wise for about $300.

 Around about the 5 year aniversary mark of the XBox 360 that is November 2010 a new XBox could be launched. It would be an improvement on both PS3 and the XBox 360. Both Microsoft and Sony are in research and developing  their next console project. BTW as soon as a new console is launched the new console is planned, researched and then developed.