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LordAkhenUlv said:
Quite frankly 2011 is very late...it would make sense to hit that price but around late 2009...that would be the best possible move, but seems too rushed still

 Sony is competing against the XBox 360 for the HD gaming console title holder. Price wise the PS3 can not compete with the much cheaper Nintendo Wii. Sony is doing well against the XBox 360 which is closer to the price of the PS3. The gap between PS3 and Xbox 360 is closing rapidly. Bear in mind the XBox 360 was launched 12 months before the PS3.