Cliffy B is so hardcore *pffft*:
http://www.joystiq.com/2006/07/10/cliffyb-the-retro-gaming-god/
But really, I don't know how I would have gotten through the last 10 years without his guiding hand educating me with such immersive cinematics and the thought-provoking storytelling as what I found in ... uh ... Unreal Tournament, Unreal Tournament 2003, Unreal Tournament 2004, and Gears of War.
I tell you, we will all rue the day when developers find one game premise that sells, then just keep making it over and over again! Anarchy, I tell ya!!!