I think 360 owners are still content with staying last gen. Games they play are still coming out, gimped or whatever, they are good enough. If M$ wants them to jump, they better start making that HDMI in, snap and Kinect a REAL selling point. If they don't show how being always connected to everyone, even while watching TV or whatever can be beneficial, then PS4 will get a sale. Their marketing team took a nap or something.