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Lets break it down to you StarCraft. During the period between 2000 to 2008 Games division gross profits are as follows: Nintendo leads the way with a gross profit margin of nine billion dollars. Sony has a reasonable gross profit margin of just over 2 billion dollars. Microsoft has made a gross loss of 5 billion dollars - ouch!!! MS has only made a profit of one billion dollars in the past year, the loss was at a peak of 6 billion dollars. Still a long way to break-even.