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All I have to say is, is the 360 really turning a profit, or did it just look that way because 7 million copies of Halo 3 sold and 5 million copies of CoD4. Also take into account that the Zune is in that division as well to try to put it in the black. But if they look at just the 360 and see that it, along with the xbox, lost them 6 billion dollars, they may just drop it. If the 360 itself actually starts to turn a profit and they have kept pace with Sony and not dropped to far behind Nintendo, they may decide to follow Nintendo's strategy (and business strategy in general) and actually sell the new xbox at a profit, instead of a loss or at least a very small loss.