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sales2099 said:
Xbox may not make as much money as Windows or MS Office, but it makes money nonetheless.

More importantly, it keeps MS's brand current in the consumers living room, not just the office space.


You probably mad the most valid point of all.  If the Xbox division just breaks even or even loses a little money, it doesn't change the tangible benefit that consumer awareness brings long term.  Out of sight = out of mind.  As Microsofts footprint shrinks in the corporate world via the PC, they need to maintain a visible footprint in other areas to stay relevent.



It is near the end of the end....