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This is only a limited offer, and only to select clients.

This has less to do with a temporary sales boost, and more do with locking in their best customers from deciding to buy a PS4 this fall.

I am sure MS has tracked their best customers (money spend/hours played on Live) and watched if they upgraded to XBox One, or stopped playing on Live (went to Sony for new generation). They want to keep the gamers who buy 10+ games a year over the people who just buy the yearly CoD game.

Because of this promotion, I am guessing they saw a large shift of these gamers to PS4, and wanted to keep them locked into XBox before Destiny came out.