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They are threated fairly. But the weak ultra low cost hardware found in Wii-U and 3DS just cannot compete with today's standards. And 3rd party publishers need to be profitable which is nearly impossible on Wii-U. No chance for profit - no games, it is that easy. The Wii-U is a complete design failure and the 3DS cannot compete with 100$ smartphones which have a much higher resolution and 10 times more processing power.

If Nintendo fans already invested money in a Wii-U they cannot be unbiased and objective anymore because they need to constantly justify the purchase in front of themselves in order to retain self esteem. Nintendofans then make excuses without noticing and deny the complete market failure of the system. They should look at the very poor sales which are unbiased and objective. More people play Knack than Mario 3D World because the Wii-U is a niche system that almost nobody owns or wants to own.

But Nintendo's biggest problem apart from the tablet-controller is the childish image, it is extremely uncool to play Nintendo these days. And Nintendo does absolutely nothing to change that. The N64 had Killer Instict, Conker, Perfect Dark, Turok, Goldeneye and many more adult games, the Wii-U has nothing.