Ka-pi96 said:
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And you shouldn't.
By the way guys, he's not saying only 4 IP's out of 10 make money, he's saying 4 out of every 10 game they make earn enough to be considered profitable. The game can be a part of an IP that's profitable as a whole like God of War, minus Ascension. Or a game that profits in an otherwise small IP like some of the SingStar(s).