Here’s How Microsoft Is Advertising Xbox One in Japan, and it Might be Working

[VanceIX]

Ucell said:

VanceIX said:

Dude, I am Indian (currently living in the US). I can tell you that the vast majority of the population will never be able to afford the PS4, and those that can will probably be uninterested in gaming anyway, seeing as that it simply has never been a hobby there.

In Brazil, you'll have to get the government to lower the huge import taxes first. Until then, you're out of luck.

And tons of Japanese games sell well in the west, what are you talking about? Final Fantasy, Metal Gear Solid, Persona, Ni no Kuni, Bravely Default, Lost Odyssey, etc. all do great in the west. It's just making a game that can appeal to both and then localizing it well.

When did you last come to India? I'm presently living here and console gaming has become much much more popular here in the last few years.

PS4, despite its $667 price here and the media's general apathy towards consoles and video games, still sold out here when it launhed in January. There were some lines even during its midnight launch. I was at Citywalk Mall in New Delhi and outside a games store their there was quite a big line at midnight, both at GTA V and PS4 launch. So gaming is becoming more mainstream here.

Also apart from GT, MGS, FF and KH few Japanese games sell well in the west compared to western games. That's undeniably true.

I visit every other year for 2-3 months at a time.

From what I've seen, no one that I know is a console gamer. A lot of my family is fortunate enough to be mid-high social class, and none of them have consoles. Consoles are expensive, games are expensive, and on top of it all there is no guarantee that your friends will have a console too. Not to mention, outside of bigger cities like Delhi or Mumbai, you will be hard-pressed to find videogame stores. I lived in Jodphur and Jaipur and not once did I come across a place selling videogames. Most cities don't have big malls to offer consoles and games.

Also, many other games have seen large degrees of success in the west. What about Gravity Rush, Fire Emblem, Rogue Galaxy, ICO, Shadow of the Collosus, Gran Turismo, Atelier, Legend of Dragoon, Pokemon, White Knight Chronicles, Zelda, etc.? Tons of Japanese games are successful worldwide, it's the question of localizing and marketing them right. Most Japanese games these days are smaller, niche titles which are hard to localize, since the big devs have all been concentrating on the west, with no help from Sony or Nintendo.