Here’s How Microsoft Is Advertising Xbox One in Japan, and it Might be Working

[Zod95]

Kresnik said:

Zod95 said:

It is not a contradiction. There is a reason to buy multiplatforms on PS4 over XOne. But that reason is not compelling.

What's compelling for one person may not be for another.

I don't particularly understand why Japan are so insular about consoles.  But they are.  If 360 and a legion of Japanese exclusives (before they were "timed" exclusives") couldn't change their mind, then XB1 with a legion of year-late western multi-plats won't either.

You don't understand because you are most probably a logical consumer like me. There's no compelling reason to buy A rather than B when A and B are about the same thing for the same price. Only emotions can lead people to less rational decisions or not even to compare before deciding and thus totally disregarding option B as if it didn't exist. The end result? Some people claiming the XOne only has western games.