Here’s How Microsoft Is Advertising Xbox One in Japan, and it Might be Working

[VanceIX]

Zod95 said:

VanceIX said:

Zod95 said:

VanceIX said:
Japan isn't going to be sold on that. Hell, Sony is doing abysmal due to their lack of Japanese games. Does Microsoft really think that they can win over Japan with a bunch of western titles and a small handful of Japanese games?

If Sony is doing abysmal, who is doing great on Japan's home console market? PS4 is doing almost 40% of the sales every week in there. That is not abysmal.

The PS3, an older console, is selling just as well as the PS4, even better some weeks. The Wii U is far outpacing it. Yeah, that's pretty abysmmal, especially considering that this has easily been their worst launch ever in Japan, and no notable Japanese games are available and will be available for a while.

Also, how is it accounting for 40% of sales? The PS3 is selling 7,000 units, the PS4 is selling 8,000, and the Wii U is selling 11,000. That's 27%, far behind how well it does in almost every other territory. 

That's because all PlayStation systems (since the PS3) became "low burners" in Japan, selling as the anime games came out. That means low sales at the beginning, better sales after some years and good legs at the end. Do you think PS3's first year in Japan was strong in sales? Same thing with PSP, the end years were much better. Same thing is happening with PS Vita. And same thing will happen with PS4. Is this the worst PlayStation launch every in Japan? Probably yes, and it make sense. The home console market is in constant decline there. I bet the PS5 will also become the worst launch ever in Japan...and then PS6...and then PS7...and so forth. That's the natural trend.

The Wii U is far outpacing PS4? It's selling less than 50% more. I guess Wii did better against the PS3 back in 2006/2007. And we all know how that turned out. I still don't know for sure but I believe PS4 will end up to being the leader in Japan too.

Regarding the weekly sales, you're right. If you consider last gen then PS4 has less market share. But, again, that's because of the new sales trend of PlayStation systems in Japan. I'm not worried at all.

The PS4 is doing worse weekly than the PS3 did in Japan when it came out. And the PS3 was almost twice as expensive for the best models. And yes, you have to consider the PS3, since it's the console of choice right now for devs in Japan. The PS4 has much less support than the PS3 did when it first came out in Japan, and that's saying a lot. 

You can't blame Japan's console decline for this. The blame lies on Sony and not making these "anime games" as launch titles.