Roondar, you're way off on the retail markup. Retail markup for game consoles is zero -- retailers make their money on games and accessories just like the original manufacturer does. Yes, I am seriously suggesting that retailers sell Playstation 3s (and Xbox 360s, etc.) at a breakeven price. I know this because I used to work for one for two years.
If you're talking about asset value for a financial report, the value of an asset is how much money you can be expected to sell your asset for, nothing more, nothing less. So the assessed value of a Playstation 3 is $600, which is the amount of money Sony can be expected to get from selling one to a retailer.







