Japanese Retailer: “Xbox One Day One Edition Sold Out in No Time;” Major Retailers Offer Discounts
The situations of pre-orders of the Xbox One in Japan is getting interesting. The manager of the popular independent retailer Games Ma-Ya, who is well known for giving information on her business via her blog, mentioned that the Day One edition sold out quickly.
http://cdn.dualshockers.com/wp-content/themes/dualshockers2/images/blockquote_icon.gif) 20px 0px no-repeat transparent;">Pre-orders of the Xbox One started today, and the limited Day One Edition Sold Out in no time.
If the Xbox fans continue at this rate, the console will keep going like this. If it continues doing well, customers will be interested in the normal edition as well.
I think that Microsoft has been generous with the content of the limited edition in order to expand sales in Japan.
That’s not too surprising, as Xbox users in Japan has always been a niche, and smaller, independent retailers are popular between them, as they usually have deals and import games unavailable at bigger stores.
Interestingly, all the three biggest Japanese retailers, Yodobashi Camera, Big Camera and Amazon started offering discounts on all Xbox One products. All three currently have a 5% post-tax discount on all console SKUs, while Yodobashi and Bic offer a 10% discounts on games as well. Accessories are discounted between 5 and 10% depending on retailer.
This is a fairly interesting move on a product that was just put up for pre-order yesterday, and is probably aimed to keep up the momentum (the Day One version is still stable in 1st place on Yodobashi Camera and 2nd place on Amazon so it must be selling quite well) and to counter the negative effect of the increase of the consumption tax, which has brought a depression in video game sales.
[Translation: Dai Bowery]
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