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The stance of breaking 1 million sales has changed from an astounding success to a franchise death quite fast. Videogames are quite unique in that it requires consistenly higher sales to be successfull whereas all music and most movie genres have stagnant budgets. Unfortunately the increase of adopters havent correlated with rise in costs and some platforms(deidcated handhelds) have even lost quite a consumer base to the mobile rise. It is no coincidence that we see fewer games than in the ps2 era. I honestly think that in order for this business to be sustainable for the forseeable future we need to compete in game prices. The only way of doing that without an initial loss of revenue however is to get people into digital purchases. This could allow game prices to be at 40 to 50 dollars like on steam. The industry needs to agressively try to decrease the money retailers get from titles. By doing this they would also get rid of the used market without consumers being angry since they get the games at a discount. I realize people are very passionate about the used market but in the end i think that through that strategy they will come around on it. One more benefit to focusing consumers transition to digital will be reduced costs from disc manufacturing and better options for tax evasion. If you provided the store from luxemburg (which i believe has severely low corporate taxes) you could profit even more from each unit sold. In general there are so many ways to increase profits through digital and if the consumer sees a benefit to it they will surely follow. We are far enough into the internet enabled age for this to happen