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HoloDust said:
While industry has indeed hit sort of a wall with 28nm, I think there are other components where Sony can cut the cost...so I think $299 should be reasonable to expect in late 2015.

The industry has hit a wall with 28nm ... The reasons for transitioning to a smaller process technology had meant that you would also get a cost reduction benefit even if your design had not intended it but since that's all gone it'll be tough for chip manufacturers too to sell the new wafers. 

This is what Bob Colwell had meant when we needed to be prepared for an industry where there would only be a 10% improvement from the last iteration. Going below 28nm had meant that despite gaining double the transistor density, all of it is useless since it doesn't translate into any cost savings. Sure we could stack chips and try to improve other things out of the scope but these are also band aid problems that won't make up for the lost exponential growth.