I think you are on to something.. but one part you don't see..
The new "fanboys" could be (and i'm pretty sure in some cases are) paid to do negative pr. on game webpages..
This is the lattest form of PR.. Pretend that you are a "normal" consumer.. or mayby even a fan of product X.
I'm a Nintendo fan.. so I use Nintendo in the examble :)
"I have both XOne and PS4.. but The WiiU is just for kids"
or
"I love Ninendo.. but The WiiU is just so underpowered"







