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The only way PS Now is going to take off, is if Sony offers a subscription model. Say $5-$10 a month per publisher. This way you can pick and choose which publisher's games you want to pay for. So, $5-$10 for all Sony games on Now. $5-$10 for all SE games on Now. And so on. Sony could keep $1-4 from every publisher's sub, and give $4-$6 to the publishers willing to put their games on the service. This would be for back catalogs, of course. Publishers would still be able to price newer games to their liking.