I'm constantly saying that people overrate games because of the franchise rather than the game, but rather than journalists reviewing based on what they feel the game is rated, I also think they review a game based on the assumption the gamer would rate it. Final Fantasy 13 for example. Many reviewers wouldn't rate it as high as they did for both of the reasons above, and what proves it especially is when some of those same sites bashed the game sometime after the high review scores.
I think rather than do legitimate reviews, journalists rate games based on internet expectations because it'll get their sites more clicks. Most gamers overrate the franchises. Journalists will normally overrate the franchise because they expect the fanbase to do the same. Lords of Shadow 2 is a game most reviewers rated poorly because they expected people to hate on it with all the hate about Lords of Shadow being from a different developer. A whole two point difference between the Metascore and User Score. 58 on the PC.
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