Guys, you're missing the mark in these commercials. They're not targeting you, they're targeting older people while trying to still make the commercial hip. They don't have to advertise the system because the market has already been established and you would have a hard time finding a middle-aged American with kids who doesn't know the name "Xbox". You would also have a hard time finding an American under 30 who doesn't know what an Xbox is.
In any case, a few of those commercials are full of fail. They're trying waaaaaaaayyy too hard. The skateboarding one is kind of amusing (and is probably the most successful one at poking fun of older people). The handshake/greeting one was also okay. Most of the others just seemed like a desperate attempt to be funny while basically straight ripping the "Hi, I'm a Mac" format of commercials.
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