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The same reason why special effects in movies keep getting better, and in order to give the perception of reality, they need to.

When motion pictures first came out, all they filmed was the ocean crashing in on a beach. They would display that in the theaters to show what motion pictures were all about. Remember, these were the first movies ever. they were black and white, no sound, and displayed on a hand crank (so the timing sucked).

When it first aired, the people in the first row of the theater jumped back, because they thought they were going to get wet.

It then took a little better the next time to trick people... and then a little better... and so on...

There are a lot of people who fine the improved graphics add immersion. But once you have seen the current crop, you need more to get you there.