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I think I understand why Sony is saying what its saying but its also making a negative effect on their own product.

I just don't see how you can re-position your product into a new market (PSTV) when your message sounds so negative to the community you are first and foremost targeting. This is even more-so to the owners of the Vita.

Sony better advertise the PSTV to death or it could be deja vu all over again. (which is probably more likely to happen with the way they are doing things on this side of the gaming world)