Burek on 19 June 2014
Exclusive means it's an item or story published or broadcast by only one source. (according to the dictionary).
So, it's either on only one machine, or it's not an exclusive.
Publishers can market it any way they want, and make up other taglines twisting the original meaning, it's their prerogative. And it's up to the consumer to decide what is right for them personally.
