Nintendo's Plan to Bring in Younger Fans

[Nintentacle]

http://www.gamnesia.com/news/nintendo-has-detailed-plans-for-bringing-in-younger-fans#.U6LBwm5OnQ8

What do you think of the idea? I personally thing it isn't a bad idea, but I'm not sure how they plan on making that "portal" thing available to a large audience. Hopefully they can do it right!