axt113 on 18 June 2014
Who says they don't play it?
When the Wii came out, people would show off Wii Sports to their friends, and those friends would go out and buy a Wii to play the game.
That's how the Wii became a phenomenon, because people loved playing Wii Sports.
In addition there is word of mouth, if your friend or someone else whose opinion you trust tells you something is awesome, you're more likely to try it out.
Not to mention people can see videos of games online, if the game looks awesome then they will be more likely to try it out (as a personal example, seeing splatoon's video made me really excited for the game)
