bananaking21 said:
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COD isn't a game that is accessible to everyone on the level of Mario Kart. A lot of parents would have no problem with their kids playing Mario Kart but they would if it was COD. Alot of non-gamers wouldn't be interested in shooting and stabbing people in a violent gritty FPS, but they'd enjoy a game of driving Karts and shooting bananas in a colorful, charming Kart-racer.
Look at Wii for example, one of the most family friendly party consoles of all time. It got plenty of COD games, and despite the fact that COD was one of the biggest hits last gen, the COD games combined didn't even sell half of what Mario Kart alone sold. About 10m combined to MK's 30+m.
When famousringo said he could see Splatoon being the MK of shooters, it's not like he forgot COD existed or anything. He acknowledged the genre was popular already and had a huge audience. That's why he said "I see can see Splatoon reaching beyond the audience that typically plays multiplayer shooters." In the same way Maro Kart reached beyond the audience that typically played arcade/realistic racers.