It looks fun and is certainly a unique type of game in a genre that has been done to death, but yeah exclusives always get more attention. The thing is I'm not sure how long the fun will last with a game like Splatoon. I've played multiplayer PSN/XBLA type games before. Fat Princess comes to mind. That only lasted me a couple weeks before I never played it again. Don't get me wrong, it was a fun game. I just never went back to it for some reason.