is Splatoon receiving more attention because its an exclusive Nintnedo shooter?

[Samus Aran]

It's a creative and original shooter, unlike those on the XBONE and PS4. The only other shooter that stood out to me was Evolve, and that game also gets a lot of attention.

Besides, you've only seen one mode on one stage. Bit early to say it looks like an ESHOP game...