PREDICTION: Destiny will sell 15+ million (across all platforms).

[VXIII]

Chris Hu said:

VXIII said:

Activision  didn't say that, analysts did. 

" Analysts said $500 million would likely be a record spent on a single game - especially one without an established track record. To break even, Activision would have to sell about 15 million to 16 million units of a $60 game "

Activision  did announce the 500M budget though.

Since the majority of that budget will be spend on advertising like with all Activision FPS.  I'm surprised that there aren't already a mega ton of online adds for the game.

Activision will probably keep advertising the game throughout the holidays season, mainly in the U.S of course. Don't worry, when the time comes, you probably won't be able to look around without seeing an add for it somehow.