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sales2099 said:
Activision said it has to sell 15 million at full price to break even. Big goal.


Activision  didn't say that, analysts did. 

Analysts said $500 million would likely be a record spent on a single game - especially one without an established track record. To break even, Activision would have to sell about 15 million to 16 million units of a $60 game "

Activision  did announce the 500M budget though.