sales2099 said: Activision said it has to sell 15 million at full price to break even. Big goal. |
Activision didn't say that, analysts did.
" Analysts said $500 million would likely be a record spent on a single game - especially one without an established track record. To break even, Activision would have to sell about 15 million to 16 million units of a $60 game "
Activision did announce the 500M budget though.