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MDMAlliance said:

That isn't the same thing at all.  The thing you aren't getting here is the fact that there is information on the Amiibo on the disc, yes.  But that's for compatibility.  The actual part of the Amiibo you use is stored in the figure.  The disc may feed the Amiibo figure the information like the AI patterns and stuff, but the thing about it is that you're comparing it to paying for content locked into the disc in order to progress in the game or some kind of unlockable character.  It isn't.  You aren't unlocking a new character with the Amiibo, they are existing characters and they are used in ways DIFFERENT than DLC... because it isn't DLC nor is it advertised as such.  It's a tangible AI partner for Smash, and most likely some other kind of side thing.  The price of the figures aren't even going to be unreasonable given that you're pretty much paying for the figure, not the content.

Whether it will be successful or not is a different story.  Also whether or not the use of the Amiibos will be any good depends on the person.  You're acting like this is some kind of underhanded thing to do, but it really isn't.

The disc locked content right now is rather minor, sure, but it doesn't mean that it's used the same way on later  titles that it's already announced to be used with Super Smash Bros.  With Super Smash Bros, it expands on character AI, customization, and stat increases.  Captain Toad's Treasure Tracker and Yoshi's Wooly World are also going to use the Amiibo figures.  You're not going to be creating a unique AI or customize extra characters on those games.  We don't know how the Amiibo will be used witih those, but there's a good chance using an Amiibo on those games will allow the player to play an additional stage you wouldn't be able to play otherwise, adding maybe an extra playable stage per Amiibo, and only playable each time you link the Amiibo with your game. 

And who knows what will happen in the future.  A year or two later, Nintendo might create Amiibo version 2 and all new games that use an Amiibo will only be compatible to the new version of Amiibo.  So Nintendo will be able to continue selling new Amiibo to the people who want to access all the new content.