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Pristine20 on 14 June 2014
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bananaking21 said:
Pristine20 said:
No way that game was $500m. I just can't see Activision being that stupid. I personally don't think the game looks that good TBH (judging from alpha streams). Then again, I never liked Halo even when I had the original xbox.


they are spending a total of 500$ on the game. meaning marketing, production and all that. basically the marketing budget is what is bringing the number so high. they have big plans for the franchise in the future and are marketing a franchise and not a single game. they want the first one to be as big as possible so the sequels after it are huge too. its a huge gamble, one that seems like it will pay off though. 


I hope it works out for them but I just see it as extremely risky maybe because I just don't understand the appeal of an MMO-FPS. It really sucks that marketing costs so much. I wish more games could sell via word of mouth but I guess no game makes it to 10+m on word of mouth alone



"Dr. Tenma, according to you, lives are equal. That's why I live today. But you must have realised it by now...the only thing people are equal in is death"---Johann Liebert (MONSTER)

"WAR is a racket. It always has been.

It is possibly the oldest, easily the most profitable, surely the most vicious. It is the only one international in scope. It is the only one in which the profits are reckoned in dollars and the losses in lives"---Maj. Gen. Smedley Butler