PREDICTION: Destiny will sell 15+ million (across all platforms).

[cheshirescat]

bananaking21 said:

Pristine20 said:
No way that game was $500m. I just can't see Activision being that stupid. I personally don't think the game looks that good TBH (judging from alpha streams). Then again, I never liked Halo even when I had the original xbox.

they are spending a total of 500$ on the game. meaning marketing, production and all that. basically the marketing budget is what is bringing the number so high. they have big plans for the franchise in the future and are marketing a franchise and not a single game. they want the first one to be as big as possible so the sequels after it are huge too. its a huge gamble, one that seems like it will pay off though. 

And since this game is setting the framework future games in the series won't cost near as much to produce.  It's a long term investment, any profit, or simply recouping their losses, would likely be viewed as a success by activision.