What would you do if you were the CEO of your preferred gaming company? (Ninty/MS/Sony)

[Intrinsic]

I will make a special edition PS4, that can only play games if there is an active PS++ ($100/yr) account tied to it. Then sell the console for $99.

I will drop prices of digital games for PS+/PS++ subscribers to $45 and non subscribers will still pay $60.