Burek on 11 June 2014
| OttoniBastos said: the game needs to sell 8+ million copies at $60 in order to pay the bills(production + marketing). Is that possible for a new IP? |
It actually needs to sell over 16M, because not all the money goes to Activision (they get about $30 depending on their negotiation skills).
It will probably not sell that much, but Activision is investing in a franchise, with each future sequel costing just a fraction of the starting $500M.
Also, it's not like they will sell the game and then stop. You have to factor in DLCs, skin packs, weapon shortcuts, merchandising (toys, shirts, mugs, condoms...). After you add in all that revenue, it is highly probable to collect $500M in two years, and then start raking in serious cash with each pending sequel.
