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Tamron said:

I said it yesterday in regards to halo and i'll say it today in regards to this thread.
Amazon rankings of newly added products within the first day/few days mean very little.

Very true.  I'm not saying this boost will last, just that it seems Sony is the one who got a real boost from E3.  Only one game that MS announced really shot up in the charts and has stayed there.  And their HW isn't looking so good right now, either.