Really don't know why they removed the "Vita" from the Vita TV name.
This is very puzzling and confusing, since it doesn't make immediately clear that (most of) PS Vita games can be played on it, including lot of import stuff in absence of a true western offer.
Another marketing own goal from Sony, in my opinion... And yet, I think that the combination of console approach, low price and small form factor will sell some units, probably more than Japan.