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artur-fernand said:

I don't think some people understand what I meant with "branding power". It's not some magical thing that makes your system sell.

I never said the PS3 recovered on brand power ALONE - but if it was an unknown console, all that money Sony spent would have been for nothing. People were willing to give the thing a second chance because it was the PlayStation 3. Also, no price cuts would have sparked consumer's interest if it was an unknown system. Hence why any other console would have died - literally died, faded into obscurity.

 

So yeah, brand power. It matters.


Using your reason, then why isn't that brand power lifting the vita? You are overestimating the power of the name