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think-man said:
If they can make 1 billion in a few weeks I dunno why they bother with gaming, It's such a hard business to make good money out of. Seems like they're better off sticking with what they know.

That billion every week is overall revenue. Not just profit.

And to answer your question on why bother with the gaming industry? how does $76B industry sound to you. That is how much the gaming industry made in 2013 alone. And its expected to go up to $86B by 2016. As it stands, the gaming indistry is the largest entertainment industry (only behind television) in the world. Its actually bigger than the movie industry. So yeah, lots of money in the game industry. 

For a litle more perspective.....

highest grossing film ever is Avatar. $2.8B. Highest grossing single game so far.... GTA $1.8B and counting. If you were to put it in the highest grossing movie top 10 list, it would be in 3rd place. Why do you think warner bros. is investing more in games?