thismeintiel on 06 June 2014
Not sure how this is stepping their game up. They're advertising of the One has never been the issue, as advertising has always been a MS strength. The problem for MS is you can't spend/advertise your way to a win. If you have a product people don't want to buy, they aren't going to buy it just because they see an ad for it. That goes for EU and Japan, mainly, this gen.
