So...Microsoft is talking about Zelda on twitter 0__0

[pokoko]

Kyuu said:

pokoko said:
This is pretty simple, really. It's a calculated move to make people believe Xbox is on the side of gamers and that they care about games above business and corporate politics. It falls right in line with their current PR direction.

Honestly, not a bad move right before E3. Their entire strategy is going to center around humanizing the Xbox division and presenting it as gamer-friendly. Spencer's mug will be plastered all over the internet as the face of Xbox. He'll be their John Cena.

This sums it up. In my opinion, it took MS long enough to act gamer-friendly but I can't help but think they're overdoing it this time. It's too unnatural.

I can't say if it's sincere or not but it's definitely an intentional PR initiative.  Being "for games" has been Spencer's main talking point over the last several weeks.  Microsoft recognized that there was a real disconnect going on with gamers and the Xbox One.  Better late than never, I suppose.  I think that also had a lot to do with Spencer's appointment; they realized that he was someone gamers would trust and respect above a suit without a gaming background.  They wanted their own Yoshida.

It's really amazing to me that they're doing so much right after doing so much wrong.