pokoko on 05 June 2014
This is pretty simple, really. It's a calculated move to make people believe Xbox is on the side of gamers and that they care about games above business and corporate politics. It falls right in line with their current PR direction.
Honestly, not a bad move right before E3. Their entire strategy is going to center around humanizing the Xbox division and presenting it as gamer-friendly. Spencer's mug will be plastered all over the internet as the face of Xbox. He'll be their John Cena.
