mornelithe said:
I'm actually kind of curious to see how that plays out. Bungie's currently showcasing Destiny on the PS4, so it's basically getting the publicity along with the exclusive content. It'll be interesting to see if Microsoft puts their marketing muscle behind it, regardless of what Bungie/Sony do. And will XBO owners be as excited for Destiny as PS4 owners, with the different advertising focus (if it's slanted towards PS4 that is, they have a huge budget ~500 million, so they could conceivably afford the media blitz for both machines). |
MS won't be able to advertise destiny without activisions permission, legally they can't use activison's copyrights materials (logos, game footage) without express concent. the deal between sony and activision quite likley is for exclusive advertising rights based on how things have been so far.
