Dark Souls 2 getting "The Lost Crowns" DLC

[Wright]

veritaz said:

That's crazy. The company covenant is the only one I didn't do anything with because it seemed like a waste of time. It just makes the game harder and the final reward for ranking is just the Vanquisher Seal which is only good for the lulz. I respect the dedication though. 

If you don't want to battle 50 times, though, there's a neat trick playing offline before the Rat King boss. There's a NPC that will invade you 15 times consecutively in NG+, so you only need to use 4 bonfire ascetics and you're done!