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outlawauron said:
Troll_Whisperer said:

...has sold-through more than 4 million copies in its first week, positioning it as the best-selling new IP at launch across the video game industry*

*based on NPD and GFK data and internal estimates as of June 3, 2014

Seems clear to me they are referring to both the 4m figure and beig no. 1.

That's because you're assuming it. I'm assuming that they're talking about it being the best selling new IP using the historical data the two services offer.

They don't need to estimate how many units they've shipped they know exactly. They are using NPD figures for other new IP's sales, and their own internal estimates (which they get from retailers like us who order more shipments based on our sales) to figure out it was the best selling new IP.